The idea to start this label came from wanting to enable people to be heard, to make connections with each other and various music venues, artists, promoters, booking agents, distributors and every once in a while have their music released in physical formats. 

Most of all Orissa is a place where artists and their music meet and give one another a push. 

Gothenburg and Sweden, where we're at, is literally teeming with talented artists who need to be heard and seen. We will do our best to make this happen.